Inbound vs. Outbound calculator

Enter your information to calculate

Outbound
Annual sales team cost : $15,000

$ 10,000 $3,000,000
Other direct sales related cost annually : $3,000

$ 0 $3,000,000
Number of hot leads generated per year : 5

1 10,000
Number of sales closed per year : 1

1 5,000
Inbound
Annual cost of software (blog, marketing automation etc.) : $2,000

$ 0 $100,000
Annual marketing team cost : $10,000

$ 0 $3,000,000
Annual ad budget : $5,000

$ 1 $100,000
Other marketing expenses annually : $0

$ 1 $500,000
Number of hot leads generated per year : 16

1 10,000
Number of sales closed per year : 3

1 5,000
Customer lifetime value
Expected annual payment per customer : $20,000

$ 100 $500,000
How long do you expect to keep your customers : 5years

1 years 50 years

Customer lifetime value (simplified)	$
Inbound ROI divided with Outbound ROI